Blog

Apr 10 2012

Expert Assessment: Sales Training is Key to Marketing Success

Wondering why your marketing efforts don’t seem to translate into sales? Take a look at your sales training process. If it hasn’t been completely revamped since November 11, 2011, you’re missing opportunities. This article just appeared in the American Marketing Association’s Marketing News Exclusives.

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Feb 28 2012

Worried that your products aren’t adequately differentiated from your competitors’?

Good news!  The differentiator can be YOU!

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Oct 26 2011

New Data Means Your Approach to Selling has to Change … NOW!

The new data says that relationship builders are least likely to succeed in today’s marketplace. 

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Sep 27 2011

Retail Sales Dialogue, Part Five

Finally, the prospect will go look at a house! Wrapping up this retail conversation

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Sep 22 2011

Retail Sales Dialogue, Part Four

The sales conversation continues—can you learn from this dialogue?

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Sep 20 2011

Retail Sales Dialogue, Part Three

More conversation with a retail prospect—do you sell in this way? 

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Sep 15 2011

Retail Sales Dialogue, Part Two

Continuing the sales conversation—can you see how well this sales conversation is conducted?

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Sep 13 2011

Retail Sales Dialogue, Part One

How to speak with a retail prospect, using a homebuilder example.

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Sep 08 2011

Sending Articles to Keep in Touch

Articles of interest keep prospect contacts warm…

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Sep 06 2011

Sales Dialogue at a Networking Event, Part Two

More details on how to speak to a prospect at a networking event…

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