Consulting

Most businesses haven't honed such messages... though they are crucial to marketing success. In a world in which the average consumer receives thousands of marketing messages every day, the only messages that register are those that are short, powerful and repeated.

The foundation of a marketing strategy is the Message, or Positioning, of your services or products. As a consultant, Lenann Gardner helps organizations to Position their offerings, and then to optimize selling and marketing efforts to exceed growth goals.

In addition to Positioning, Lenann coaches sales managers and salespeople, proposes advertising and public relations efforts, drafts letters and other mailings, assists in interviewing job candidates for sales and marketing positions, teaches interviewing skills and suggests compensation schemes and trade show strategies.

Please call for more information: 505.828.1788.

"Lenann helped us with the Positioning Statements for our products -- we have four target audiences, and we 'positioned' ourselves with a powerful message for each target. I think back to the day when we were coming up with our number one most powerful message -- the fact that the group was able to agree on something we've been using ever since. It focused us! I use the Positioning Statements all the time, and so do my distributors all over North America. The exercise alone is worth it -- we needed to focus on our most powerful messages. We pound it all the time!
Lenann helps us set the standard for excellence that we strive for in the field all the way across the country. We've used her twice a year for three years running!"
Patrick Murphy
General Manager American Polysteel Forms