Lenann Gardner is a Harvard MBA who is combining her tremendous success in sales and marketing with 15 years of research into best practices in selling – to dramatically improve sales performance around the world regardless of the state of the overall economy.
Why is there a need for an update on state-of-the-art selling skills? Most people selling today operate out of instinct, on the basis of out-of-date sales training, or using “the approaches that have worked for us in the past.” These presentations focus on the selling processes that have been proven to work best in today’s marketplace, and they are customized to each audience.
We now have data about what works in selling. Learn it. Use it. Profit.
... Most Requested Presentations
Go here, to learn more about Lenann's Keynote Presentations.
“Even if the seller knows what the client’s problem is, and sells to that, this is called selling to anticipated needs, and it doesn’t matter. Admitting a problem – buyers opening up and talking about their pain – makes them more receptive to suggestions and more ready and inclined to act to have that problem solved,” writes Rick Page in Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale. Do you have a system for uncovering the real pain in selling situations? For ideas, click here.
- January 2010 Press Release
Is 2010 Going to be YOUR Year, Career-Wise?
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October 1, 2009
Marketing Mistake: Missing a Positioning Statement
Sales and Service Excellence
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Tina M. Sampson
Vice President Sales and Marketing
Gaylord National Resort and Convention Center (former Director of Sales Keystone Resort)
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