Keynote Speeches




Trends in State of the Art Selling
Changes in Buyers' Attitudes Require New Sales Approaches



Companies are not capturing all the clients and revenue they could. Although they have valuable services and products, those responsible for capturing new clients and new revenue streams don’t know how best to sell to today’s educated, sophisticated, cynical and often overwhelmed buyer.

Learn how to bring structure, discipline and accountability to an updated sales process. This will overcome sales leaders’, and salespeople’s, outdated methods and lethargy, regardless of the state of the overall economy.


You will discover:
  • Cynical buyers have transformed the selling process.
  • Four specific behaviors encourage prospects to trust - a precursor to buying.
  • Research reveals fresh, authentic approaches to drive sales.
  • Four simple measurements that are key to a structured and successful selling effort.



A Change Will Do You Good!
Simple Changes to Turbocharge Sales Results.



Success in selling often depends on our ability to abandon what we think we know. We must view selling in a fresh way, tossing out the belief that selling is telling, that we must “overcome” objections, and that great presentations make great sales.


You will discover:
  • Pain is the most powerful principle around which you can structure a sales conversation.
  • How The 90-10-90 Rule can transform your sales results.
  • Dealing with your prospect's pain - rather than his needs or wants - will reveal his motivations to buy, shorten the selling process, and result in greater sales success.
Lenann also does customized presentations on a variety of topics in sales and marketing and related fields, including:
  • Prospecting Skills
  • Closing Skills
  • Gender Differences in Communication
  • Time/Task Management
  • Negotiating Success
  • Sell In: How to Acquire New Clients
  • Sell On: How the Get More Revenue from Your Existing Clients

Who Should Attend?
  • CEOs
  • Executives
  • Managers
  • Partners
  • Independent professionals
  • Business owners
  • Sales professionals


Click here for a PDF flyer of Lenann's speeches, including her client list and testimonials.

Lenann McGookey Gardner Management Consulting, Inc.

11024 Montgomery Blvd. NE, #308
Albuquerque, NM  87111
Phone: 505.828.1788 | Fax: 505.828.1777
Website: www.YouCanSell.com
Email: Lenann@YouCanSell.com



Click Here to learn more about Got Sales? The complete guide to today's proven methods for selling services.
Click Here to get your own copy of Got Sales? The complete guide to today's proven methods for selling services.

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Success Stories
"I worked with Lenann about 5 years ago. Just this month, I once again applied what she taught me, and closed 4 of 5 proposals – over $300,000! Lenann Gardner is a combination of blazing intelligence and electrifying enthusiasm!"

Pat Davis
Vice President and Director of Client Service
Zement


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